Plans for the proposed CVS on the corner of Pascack Road and Washington Avenue include 15 signs of various sizes, but those plans will be revised by next month, according to signage expert Robert Oelenschlager.
Several Zoning Board members and experts, as well as members of the public, expressed concern with the signs during a hearing Tuesday. Those who spoke were particularly concerned with the size of two proposed monument signs, one of which would include an electronic message board.
"It's unappealing," board Vice Chairman Michael Ullman said. "The mass is just tremendous."
The original plan called for three signs along the roofline and one smaller sign with the hours near the door on the side facing Washington Avenue, four roofline signs along the side facing Pascack Road and five small signs for the drive-thru and loading dock on the north side. The side of the building facing the brook and Meisten Street would have no signs, according to Oelenschlager.
There were also two proposed freestanding monument signs. One, near the Pascack Road entrance across from Jefferson Avenue, would be about 11 feet tall. The other, near the intersection of Pascack Road and Washington Avenue, would include a LED message board and be about 15 feet tall.
"It seems to be a lot of signs for a residential, low-speed area," board engineer Chris Statile said.
Oelenschlager said he would revise the signs before the board's next meeting.
"The feedback I'm getting is: nobody likes this sign," Oelenschlager said.
At the next hearing, Oelenschlager will present his revisions and, if there is time, the applicant's planning consultant may also testify. The next Washington Township Zoning Board meeting is scheduled for March 19 at 7:30 p.m. in the Municipal Complex.