Proposed CVS Signs To Be Revised

Plans for a CVS in Washington Township include 15 signs.

Plans for the proposed CVS on the corner of Pascack Road and Washington Avenue include 15 signs of various sizes, but those plans will be revised by next month, according to signage expert Robert Oelenschlager.

Several Zoning Board members and experts, as well as members of the public, expressed concern with the signs during a hearing Tuesday. Those who spoke were particularly concerned with the size of two proposed monument signs, one of which would include an electronic message board.

"It's unappealing," board Vice Chairman Michael Ullman said. "The mass is just tremendous."

The original plan called for three signs along the roofline and one smaller sign with the hours near the door on the side facing Washington Avenue, four roofline signs along the side facing Pascack Road and five small signs for the drive-thru and loading dock on the north side. The side of the building facing the brook and Meisten Street would have no signs, according to Oelenschlager.

There were also two proposed freestanding monument signs. One, near the Pascack Road entrance across from Jefferson Avenue, would be about 11 feet tall. The other, near the intersection of Pascack Road and Washington Avenue, would include a LED message board and be about 15 feet tall.

"It seems to be a lot of signs for a residential, low-speed area," board engineer Chris Statile said.

Oelenschlager said he would revise the signs before the board's next meeting.

"The feedback I'm getting is: nobody likes this sign," Oelenschlager said.

At the next hearing, Oelenschlager will present his revisions and, if there is time, the applicant's planning consultant may also testify. The next Washington Township Zoning Board meeting is scheduled for March 19 at 7:30 p.m. in the Municipal Complex.

Have a question or news tip? Contact editor Jim Leggate at Jim.Leggate@patch.com, or find us on Facebook and Twitter. For news straight to your inbox, sign up for our daily newsletter.

Ouija February 20, 2013 at 03:48 PM
How will the bewildered herds be able to find it with fewer than 15 signs? I barely notice the new Westwood CVS despite the grotesque architecture, huge red lettering, and 20 fluttering "Now Open!" flags. The giant LED message board is smart too...it could update customers on just how long the wait at the pharmacy is.
B@B February 20, 2013 at 06:19 PM
How about bright neon with flashing lights that go 24 hours a day? I mean, if we're going to turn the Township into just another highway shopping area, let's go all out! </snark>
twp resident February 21, 2013 at 01:02 AM
I agree, the building is ugly and the signage and flags make it worse. I wonder if the flags are forever or are just for the grand opening?
David February 21, 2013 at 01:44 PM
How about a Target on Memorial Field?
J. Allen Goas February 21, 2013 at 02:23 PM
Let's get back to the original question. Why does a small township like ours need two - TWO big box pharmicies in the first place? That makes four in the immediate geographical space including WT, Westwood and Hillsdale. Which one will be the first to go out of business, and then be yet another empty ratable. Creative diversity is needed for this space at Pascack & Washington, not a CVS.
Ouija February 21, 2013 at 03:20 PM
Don't forget Montvale...one CVS on Kinderkamack and another up on Chestnut Ridge Road.
Pete February 21, 2013 at 04:48 PM
Is there going to be a sign telling customers they saved five minutes not having to drive to the CVS in Westwood?
B@B February 21, 2013 at 05:37 PM
That they are already talking about signs means that the fix is in and this development is already approved by the zoning board, they just haven't signed yet. And once again, a business owner with no personal stake in the community wins over the people our local government is supposed to represent.
JerseyGuy February 21, 2013 at 08:36 PM
Shame on Washington township
Jeffrey Tammen February 21, 2013 at 10:49 PM
It's amazing when we need something in town it takes years to get but when we don't have a need the town has to many. Go figure but its the track record of our town
G Nappi February 22, 2013 at 01:43 AM
I assume the tax money they will be receiving has a lot to do with that.. I want to know how does residential property all of a sudden become commercial property?
Jeffrey Tammen February 24, 2013 at 04:32 PM
Anything is possible in the township,they really do not care for the residents in this neck of the woods ,because if they did care about our quality of life they would have fixed this problem 20 yrs ago and would have cleaned up theses properties long ago.and also tackle the intersection of pascack and Washington and the issue with exit 171 which dumps a tremendous amount of traffic in our town .but no lets keep dumping thousands of dollars of money into memorial field and not correcting the true problems.hopefully the residents wake up and demand they move our town forward.or vote in new people that will they work for us but seems they have there own agenda.
B@B February 24, 2013 at 09:13 PM
This is what a RESPONSIBLE zoning board does when there are community concerns about building a giant CVS at an intersection that can't handle it: http://chapelboro.com/Carrboro-Planning-Board-Votes-Against-CVS-Rezoning/15601874 Responding to community concerns and placing importance on them -- what a concept!!
kdkins March 18, 2013 at 01:15 PM
Take a look at the 17 plus million Westwood lost in taxes, due to REASSESSMENT. All kinds of budget cuts are going to have to take place, including the elimination of municipal jobs. Their townspeople demanded reassessment of their OVER TAXED properties, and won. The Township is currently involved in the exact same exercise. Residents who are fed with with paying overinflated tax dollars for the already lacking community services, educational system, and local political representatives have demanded re-evaluation of their taxes. I agree, it appears the decision to allow a mega superstore (that fills prescriptions) on a critical corner in our town has been made with absolutely no feedback from us, the taxpayers. There's a meeting on Tuesday pm at 8 -- ABOUT SIGNS! Are you kidding? When's the meeting about how the townspeople feel. How do they get notified that these decisions are being made without their input. How abo ut those properties that border this behemoth get their tax re-evaluation first......
Jim Leggate (Editor) March 18, 2013 at 01:47 PM
Regarding public input- these applications typically have a public comment period toward the end of the hearings, though anyone can come to listen to the testimony and question witnesses before then. I will post when the public comment time is approaching.
B@B March 18, 2013 at 04:30 PM
And isn't it funny how our local government is essentially saying, "Damn the torpedoes, full speed ahead!" when the state has essentially put a moratorium on development until and unless they grant the environmental variances to a development company, the owner of which gets in his car and goes home to an upscale town at the end of the day, leaving those who live here with blight and environmental wreckage.


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